Smartification of Audience Experience

Recent developments in AI, user-engagement and data utilization have led to changes in creative and production processes, and opened new spaces for redefining roles between consumers and producers. The project aims to understand what the design and implementation practices are in creative industry around co-designing and implementing consumer data- and AI- enhanced experiences.

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We also investigate how the utilization of data and consumers’ engagement may help to improve content and experience personalization and, therefore, audiences’ satisfaction.